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What Are Tru Earth Laundry Eco-Strips?
Tru Earth Eco-Strips are the smartest way to clean laundry, period.
Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).
The smart formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.
Clean, green, and simple!
The laundry detergent you use, should be as sensitive to your skin as it the environment.
It is our mission to put your family first, and is why our eco-strips are hypoallergenic and paraben free.
When you use Tru Earth Eco-Strips, you will feel confident that you are taking care of your family, and their future on this planet.
Tru Earth Certifications
- Paraben-free
- Phosphate-free
- Free of added dyes
- Free of chlorine bleach
- Free of 1,4-dioxane, as certified by independent laboratory tests
- Readily biodegradable in accordance with OECD 310D
- Hypoallergenic, certified by independent dermatologists
- Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
Our Commitment
Easy
We keep it simple. From our products to our distribution and everything in between, we eliminate the complications to ensure your experience with Tru Earth is hassle-free.
Eco-Friendly
We care about our planet and want to leave it a better place for future generations. All of our products are eco-friendly and designed to reduce waste.
Effective
We are changing how people think about eco-friendly by offering effective products that work just as good, if not better, than their competitors.
Economical
Good for the planet and good for business. Tru Earth will save consumers money while commanding a higher revenue per square foot for retailers.
Earth Certified
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- Paraben-free
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- Phosphate-free
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- Biodegradable
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- Vegan
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- Zero Waste
Good for the Planet.
Good for Business.
Tru Earth is committed to reducing the environmental impact we have on our planet by offering consumers simple solutions to everyday problems.
Save Time & Money
Tru Earth Eco-Strips Make Laundry As Simple as 1,2,3...
1: Remove Strip From Bag
2: Place Strip In Washer
3: Add Clothes
Gentle Enough for Even the Most Sensitive Skin
Not only are Tru Earth Eco-Strips incredibly convenient, we pride ourselves on safety and health. Tru Earth Eco-Strips are hypoallergenic, vegan friendly and Paraben-free and are gentle enough for even the most sensitive skin.
- Paraben-free
- Phosphate-free
- Free of added dyes
- Free of chlorine bleach
- Free of 1,4-dioxane, as certified by independent laboratory tests
- Readily biodegradable in accordance with OECD 310D
- Hypoallergenic, certified by independent dermatologists
- Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
Detergent that cares about our planet - 94% less transportation pollution
We care about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses zero plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.
Over 30 billion of loads of laundry are done in North America each year. The environmental impact is massive. A load’s worth of today’s leading detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug. Tru Earth Eco-Strips helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:
- Eliminate one billion plastic jugs (you read that right!). Saving 700 million from going to landfills
- Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees
No More Measuring - No More Mess
Uncompromising Cleaning Power
Each strip of Tru Earth Liquidless laundry detergent weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.
Experience Uncompromising Cleaning power that
– Removes the Toughest Stains
– Reveals Vibrant Colours
– Restores Radiant Whites
No More Wasted Space
Plastic-free, Zero Waste Laundry Detergent
Our zero waste laundry detergent strips are packaged in a plastic-free compostable cardboard sleeve.
Better yet, our plastic-free package doubles as a shipping envelope further cutting back on waste.
Our Pricing
Promotion – FREE Delivery
Fresh Linen, Fragrance-Free, Baby
$19.60
Per Pack
- Loads - 32
- Weight - 9 gram
- Dimensions - 22.86 × 15.24 × 1.27 cm
Fresh Linen, Fragrance-Free, Baby
$36.60
Per Pack
- Loads - 64
- Weight - 17.6 gram
- Dimensions - 22.86 × 15.24 × 1.27 cm
Fresh Linen, Fragrance-Free, Baby
$177.60
Per Pack
- Loads - 384
- Weight - 87 gram
- Dimensions - 26.1 × 12.7 × 10.16 cm
Testimonials.
Exceeded Expectations!
I love this product! I don’t have to lug giant bottles of soap anywhere anymore. They are as effective for cleaning and I threw them right to the test with my toddlers laundry! I was almost wondering if they would be like dryer sheets and leave behind a sheet but that’s not the case. The whole thing gets dissolved and used. I really love this product and am so happy something like this finally exists! Thank you 🙂 Tru Earth Eco-strips Laundry Detergent (Fresh Linen) – 32 Loads – Monthly Shipment
Samantha A.
Ingredients
Our sustainability commitment
Eco-friendliness and sustainability have several dimensions, including: ingredient safety, skin irritation, carbon footprint, plastic waste impact, biodegradability, and more. On balance, we believe Tru Earth is one of the most sustainable laundry detergents available today. We are working to constantly improve sustainability and welcome your comments and questions.No plastic jug, 94% less transportation pollution
Tru Earth Laundry Detergent has a dramatically smaller eco-footrpint than liquid and powder detergents. Its packaging uses no plastic jug, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.Certifications
- Vegetable Glycerin: plant-derived softener
- Starch: plant-derived biodegradability booster
- PVA: biodegradable supporting matrix
- Potassium Sorbate: Food grade preservative
- Light Mineral Oil: Used in manufacturing as a processing aid. (not an active product ingredient)
- Cocamido propyl betaine: coconut oil based, biodegradable amphoteric surfactant (cleaning agent) and foam booster
- Sodium Gluconate: plant-derived and food-grade, biodegradable water softener that prevents soil from resettling on fabric after it has been removed during washing
- Lauryl dimethyl amine oxide: plant-derived, biodegradable non-ionic surfactant (cleaning agent) and foam stabilizer
- Sulfonic acids, C14-16-alkane hydroxy and C14-16-alkene, sodium salts: biodegradable surfactant (cleaning agent)
- Glycereth cocoate: plant derived and food grade, biodegradable water softener
- Caprylyl Glucoside, Octyl Glucoside: non-ionic surfactants (cleaning agents)
- Fragrance oil blend (not used in Fragrance Free): natural essential oils and synthetic ingredients
- Residual Water
- Tru Earth Eco-Strips are palm oil free & gluten free
Material Safety Data Sheet – Fresh Linen
Material Safety Data Sheet – Unscented
Note: As part of our commitment to continuously improve sustainability, optical brightener (a common ingredient in leading-brand detergents) was phased out of manufacturing in March 2013. Sodium lauryl ether sulfate (SLES) was phased out of production in October 2013 and Tru Earth laundry strips are now SLS and SLES free. The primary concern with SLES is the potential for the formation of 1,4-dioxane during manufacturing processes; however, independent testing certifies that no detectable 1,4-dioxane is present in Dizolve even when SLES is used as an ingredient.
Tru Earth Eco-Strips technology is licensed from Dizolve Group Corporation and distributed via the Tru Earth brand. Tru Earth is an MPM Group of Brands company.
Go Tru Earth's Blog
What Dave Asprey, CEO of Bulletproof Says About Tru Earth Eco-strips
“Tru Earth makes a laundry detergent that’s good for your skin and good for the environment. This is right in line with the Bulletproof philosophy. If you have to do your laundry you might as well do it in a way that saves you time and space. There are 30 billion loads of laundry done each year. If everyone switched to Eco-Strips we could eliminate 1 billion plastic jugs, and save truck fuel and CO2 equivalent to taking 27 million cars off the road a day... or planting 9 million new trees. Taking care of the environment by making small decisions that work just as well as or better than what you did before, that is how we get there. You don’t have to sacrifice for that. You’re actually going to find that you like this stuff. It’s a neat little hack. It saves time, it saves space, it’s all good!” - Dave Asprey, Bulletproof CEO
35 Easy Eco-Friendly Home Cleaning Hacks You Wish You’d Known Sooner
What is Beeswax Food Wrap (And Does it Really Work?)
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