Eco-Friendly

Laundry Detergent

Finally, an Eco-Friendly Laundry Detergent. That’s as Sensitive On Your Skin as it is to The Environment In A Revolutionary New Strip Form.

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Detergents

We are committed to reducing the environmental impact we have on our planet, one small change at a time. Everything we do is driven by the four E’s.

  • Easy
  • Eco-friendly
  • Effective
  • Economical
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Kitchen Utensils

Your one-stop shop for all things kitchen-related. From bestselling cutting boards to a clever twist on everyday utensils, discover everything you need for smarter food prep and cooking.

  • Cutting Boards
  • Kitchen & Cooking
  • Storage & Organisation
  • Washing & Cleaning
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Why Choose TruEarth?

Gentle Enough For Even The Most Sensitive Skin

Not only are Tru Earth Eco-Strips incredibly convenient, we pride ourselves on safety and health. Tru Earth Eco-Strips are hypoallergenic, vegan friendly and Paraben-free and are gentle enough for even the most sensitive skin.

Detergent That Cares About Our Planet

94% Less Transportation Pollution
We care about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses zero plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.

No More Measuring -
No More Mess

Let’s face it. Traditional laundry detergent is messy, and wastes so much space. Measuring out detergent whether it is liquid or powder almost always results in spillage. I don’t know about you, but when I’m doing laundry, I don’t need another thing to clean up.

Uncompromising Cleaning Power

Each strip of Tru Earth Liquidless laundry detergent weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.
Experience Uncompromising Cleaning power that removes the Toughest Stains, reveals Vibrant Colours and restores Radiant Whites

No More Wasted Space

Take back your cupboard space! Traditional detergents fill up valuable cupboard space. Tru Earth Eco-strips give you back your space with our ultra-efficient packaging. Our packaging is so efficient that, you can fit over 400 loads worth of Tru Earth Eco-Strips in the same space as a single 100 load jug of traditional detergent.

Plastic-Free, Zero Waste Laundry Detergent

Our zero waste laundry detergent strips are packaged in a plastic-free compostable cardboard sleeve.
Better yet, our plastic-free package doubles as a shipping envelope further cutting back on waste.

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What Dave Asprey, CEO of Bulletproof Says About Tru Earth Eco-strips

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“Tru Earth makes a laundry detergent that’s good for your skin and good for the environment. This is right in line with the Bulletproof philosophy. If you have to do your laundry you might as well do it in a way that saves you time and space. There are 30 billion loads of laundry done each year. If everyone switched to Eco-Strips we could eliminate 1 billion plastic jugs, and save truck fuel and CO2 equivalent to taking 27 million cars off the road a day… or planting 9 million new trees. Taking care of the environment by making small decisions that work just as well as or better than what you did before, that is how we get there. You don’t have to sacrifice for that. You’re actually going to find that you like this stuff. It’s a neat little hack. It saves time, it saves space, it’s all good!” – Dave Asprey, Bulletproof CEO

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